Video Completions: 10% up

Click-through rate: 95% up

Video Completions favored Edisen remixed creative by 10% (even after adjusting for video length), signaling not only an outperformance for VCR but an increasing outperformance moving down the conversion funnel. Post-viewing actions (for which time limits are orders of magnitude longer) were also greatly improved with Edisen creative outperforming Signet Jeweler’s Click-Through Rate (CTR) by nearly 95%.

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