Signet Jewelers

How to make your ad sparkle for Valentine’s Day

Project Summary

Edisen was engaged by Signet Jewelers/Zales to act as an extension of their digital marketing and media teams by providing comprehensive analysis of their brand videos, giving deep insights about what parts of the content were resonating best and turning those learnings into new assets for use across YouTube, FEP, and Programmatic.

The Campaign

How we made it Unskippable

Video Completions favored Edisen’s remixed creative by 10%, signaling not only an outperformance for VCR but an increasing outperformance moving down the conversion funnel. The Edisen creative also improved Click Through Rates by nearly 95%.


Video Views


Click-Through Rate

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