How to create efficiencies with an in-house agency

Project Summary

Creating and sustaining Dyson’s distinctive look across their marketing assets needed a unique approach but, like everyone, their budgets are not exhaustive, and cost and time efficiencies needed to be found. To create their suite of campaign assets across APAC, they needed a production AOR with excellence in execution to match their own excellence in design.

To do this, we built a go-to team for all Dyson productions, including a dedicated post team, well-versed in the brand’s requirements (such as color grading), and a go-to studio in Malaysia that housed production sets.

The Campaign

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