YoPro - “EveryMillimetre Matters” :60 spot
Service Provided: Analysis for deep insights about what parts of the content were resonating best and one (1) new creative variation.
Result: The Edisen creative significantly outperformed in the “volume” KPI metrics (Clicks, Video Views, and Video Completions), and was statistically even with non-Edisen for the “efficiency” KPIs (CTR, VCR). While having all KPIs significantly outperform for Edisen, seeing no significant drop inefficiency is a great outcome, as it means that reaching more people with Edisen creative didn’t see a slowdown in completions or clicks.
