As a partner on Absolut’s global campaigns, Edisen wanted to offer a solution to help stay relevant between their larger seasonal campaigns. To solve their demand problem, Edisen built a content ecosystem with the help of our platform to reuse source material from bigger productions to create social media ads at scale. 

Together with Absolut’s in-house agency, Edisen created creative concepts that would be adaptable, global and multi-purpose based. By including the asset list as an important document in the early stages of both ideation and production, Edisen could create dozens of cutdowns and edited material adapted to each market and channel to maximize their ROI.

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