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PWC – BIG BRAND CHALLENGES

How to help a Big Brand stay a Big Brand

The Requirements

Following the launch of two new services, PWC were in need of a solid launch pad.

Most professional services firms spend thousands producing expensive TVCs and broadcasting them to the public when promoting new offerings. But they often forget some key points: they need to speak their audience’s language, and publish content where their customers will find it.

PWC Sweden decided to sponsor Sime 2016, a two-day digital transformation conference. Edisen was approached to activate the sponsorship both prior and following the event to attract leads to a dedicated landing space.

Rather than produce a single movie and concentrating spending on media, Edisen laid out an elaborate content strategy and activation plan consisting of film versions in different formats for different platforms and target audiences.

 

Impact

Thanks to our lead generation capabilities and with a mere €500 spent on media, PWC was able to generate 45,000 exposures within one week.

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