Penny – Brand Launch

How we helped Sweden’s leading Telco launch their new, low-cost product

Project Summary

Leading Swedish TelCo, Tele2, came to us to create and produce the launch campaign for their shiny new brand, Penny, an app-based low-cost brand with a package solution for mobile, broadband connection and streaming. And everything was organised and delivered via our platform, Edisen.

Featuring 2 TVCs, multiple format digital films and cut-downs, and stills, all Penny’s visual world is based on black and white photography and film, with confident characters at the center. Attitude, tempo and energetic music are strong ingredients that reflect Penny’s personality.


The Campaign

How we made it Unskippable

The work has been nominated for a Swedish design prize across multiple categories.


The work has been nominated for a Swedish Design prize in the following categories: Digital – Social Media, Video – Advertising and Visual Communication – Photo. Check it out!

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