Northwell Health

How to shoot off-shore in a pandemic

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Project Summary

The creative for Northwell’s ‘Raise Health’ campaign was designed to shoot in New York City but due to COVID, we had to figure out a way to complete the shoot so that the creative concept would not be compromised.

So, we went remote. The live action was shot in Cape Town using a remote production, with a smaller second unit shooting in NYC.

The Edisen VFX team then created a CG bubble system to match the practical bubbles and have the reflections accurately work in their environments, including 3D tracking and compositing.

The Campaign