When launching their watches with smart technology Kronaby turned to Edisen for help with marketing strategy and assets.

Project Summary

Kronaby was about to launch in 6 different markets. We spent time at start to look into data and competition, defined personas in each market and a comprehensive set of A/B testing of messaging. We produced the hero content, stills, brochures, brand building and how-to videos and much more, all adopted for a personalized experience. And did we tell you we managed to get this done in just 4 weeks?

The Campaign

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