Good Humor x RZA
How to create a new jingle for a new era
Everyone knows the iconic ice cream truck jingle, ‘Turkey in the Straw’ – but did you know it had racist connotations? To bring it into the 21st century, Good Humor turned to rapper RZA for a solution, who created a brand new jingle for all their ice cream trucks – free of charge.
Edisen collaborated with New York agency Edelman to design and produce a signature animation to accompany this contemporary jingle, and completed a BTS video where RZA shares his experiences working on the composition.
Watch the campaign
And the BTS:
How we made it Unskippable
The campaign won Gold in Branded Entertainment & Content at the Clios!