A+E Networks – Alone
Edisen was engaged by A+E Networks marketing and media teams to provide analysis of Alone’s promotional trailer, giving insights about what parts of it resonated best with audiences and turning those learnings into two new :30 remixes (one for linear and the other for non-linear) for use across Facebook, Instagram, Twitter, and YouTube.
How we made it Unskippable
Edisen creative outperformed A+E Networks original content across all KPIs in terms of performance. Specifically, Edisen ads drove a 69% lift in Video Views, 21% lift in Video Completions, 29% lift in Clicks.
Video Views (Facebook)
Video Completions (Facebook)