Samsung Galaxy Unpacked – Live Event

How do you launch a new product during COVID


Project Summary

Samsung opted to create a pre-recorded “live stream” on YouTube, turning to Chimney for help on creating the campaign’s partner content sections.

We rose to the task, designing and building 4 sets, managing talent and running cross-border remote shoots with a total 14-hour time difference.

The shoot management was run from Singapore, with our clients in Korea and shoots taking place in the Seattle, Dallas and Salt Lake City. Yes, we love multi-tasking!

Introducing the all-new Galaxy Book series. #SamsungUnpacked was LIVE on April 28, 2021.

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