PWC – BIG BRAND CHALLENGES
How to help a Big Brand stay a Big Brand
Following the launch of two new services, PWC were in need of a solid launch pad.
Most professional services firms spend thousands producing expensive TVCs and broadcasting them to the public when promoting new offerings. But they often forget some key points: they need to speak their audience’s language, and publish content where their customers will find it.
PWC Sweden decided to sponsor Sime 2016, a two-day digital transformation conference. Edisen was approached to activate the sponsorship both prior and following the event to attract leads to a dedicated landing space.
Rather than produce a single movie and concentrating spending on media, Edisen laid out an elaborate content strategy and activation plan consisting of film versions in different formats for different platforms and target audiences.