Northwell Health

How to shoot off-shore in a pandemic

 

 


Project Summary

The creative for Northwell’s ‘Raise Health’ campaign was designed to shoot in New York City but due to COVID, we had to figure out a way to complete the shoot so that the creative concept would not be compromised.

So, we went remote. The live action was shot in Cape Town using a remote production, with a smaller second unit shooting in NYC.

The Edisen VFX team then created a CG bubble system to match the practical bubbles and have the reflections accurately work in their environments, including 3D tracking and compositing.

The Campaign

 

 

Want to learn more about these services?

see all