Live Smarter For A Better World

How we brought to life a director’s cinematic vision


Project Summary

Smart Communications recently launched the ‘Live Smarter for a Better World’ initiative to inspire people to commit to sustainable actions with lasting, positive impact for all. And who better to lead the charge to #livesmarter than Captain America himself!

The Campaign

How we made it Unskippable

How do you create a tunnel within a mountainous coastline that leads to a subterranean control room? To bring to life director Pascal Heiduk’s cinematic narrative, Edisen Creative Director Fred Ross led the VFX team in redefining California’s Pacific Coast Highway and LA skyline… what’s our “Making Of” here.

What the press said

Rappler.com “Asia Tatler: “Why Smart Communications Chose Chris Evans As Their Newest Brand Ambassador”

Rappler.com “Chris Evans is PH telco Smart’s newest celebrity endorser”

Reporter “Chris Evans Endorses Smart in Full-On Captain America Mode”

Manilla Times “It’s Chris Evans for Smart”

Chris Evans Featured in New Ad for Smart Communications Inc.

PhilStar.com “LIST: 5 things to know about Smart ambassador Chris Evans

CNN Philippines “Chris Evans is Smart’s newest endorser

Cosmopolitan Philippines “Avengers, Assemble! Chris Evans Is Smart’s Newest Ambassador

‘Simple, smart ako’: Chris Evans speaks Tagalog in new advert for Filipino company Smart Communications

ABS-CBN News “Chris Evans is newest Smart ambassador

Spin.PH “Chris Evans says, ‘Simple, Smart Ako’ as Marvel actor revealed as brand ambassador

Techno Baboy “Chris Evans is the new face of Smart Communications

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