Good Humor x RZA

How to create a new jingle for a new era


Project Summary

Everyone knows the iconic ice cream truck jingle, ‘Turkey in the Straw’ – but did you know it had racist connotations? To bring it into the 21st century, Good Humor turned to rapper RZA for a solution, who created a brand new jingle for all their ice cream trucks – free of charge.

Edisen collaborated with New York agency Edelman to design and produce a signature animation to accompany this contemporary jingle, and completed a BTS video where RZA shares his experiences working on the composition.

Watch the campaign

And the BTS:

 

How we made it Unskippable

The campaign won Gold in Branded Entertainment & Content at the Clios!

READ MORE ABOUT THE CLIO AWARDS HERE

 

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