Facebook – Business Cross Borders

How Edisen’s global reach can solve problems

 

 


Project Summary

The brief was to work with the Facebook Creative team to produce two campaigns to demonstrate how brands could advertise on Facebook.

After identifying two businesses and coupling them with the right cross-border experts, partners and solutions, Facebook engaged Edisen to create a documentation process which would include interviews, brainstorm sessions, as well as advice and insights.

While the concept of the ads worked well, the creative vision exceeded the budget and number of deliverables needed.

And so, we did what we do best; we overdelivered on the original scope, far exceeding the expected deliverables thanks to our savvy solutions that maximize budget and content.

Our director re-imagined and re-worked the creative so that we could execute more efficiently and create more deliverables for the same budget. We leveraged our talent across NY, LA, Warsaw and Stockholm to keep quality hight and costs competitive.

The Campaign

 

 

 

 

 

How we made it Unskippable

Facebook loved that we managed against a schedule vs. rounds of revisions. They were so happy with the quality and the outputs they engaged Edisen for subsequent projects, Virtual Training Videos, Webinars and a Diversity PR piece.

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