Danone


Project Summary

Edisen acted as an extension of Danone’s brand marketing and agency teams by providing analysis of the YoPro Every Millimetre Matters :60 spot, giving deep insights about what parts were resonating best and turning those learnings into a new :30 variation for use in the brand’s OLV campaign.

Our success was measured by the following metrics: Video Views, Video Completions, and Clicks.

YoPro

 

How we made it Unskippable

The Edisen creative significantly outperformed in the “volume” KPI metrics (Clicks, Video Views, and Video Completions), and was statistically even with non-Edisen for the “efficiency” KPIs.

+33%

Video Views

+25%

Clicks

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