Audi R8 – Race

How we made a car look…just so damn good


Project Summary

Slow mo build up – check. Dramatic weather looming – check. Sunset finish – check. Director Johan Polhem’s execution is simple; get the driver suited up, donning his helmet, get him to hit that runway to max speed – and set it against a backdrop of a looming angry sky.

 Move over Top Gear, this is how you make a car look good on a test track.

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