A+E Networks – Alone


Project Summary

Edisen was engaged by A+E Networks marketing and media teams to provide analysis of Alone’s promotional trailer, giving insights about what parts of it resonated best with audiences and turning those learnings into two new :30 remixes (one for linear and the other for non-linear) for use across Facebook, Instagram, Twitter, and YouTube.

Campaign

How we made it Unskippable

Edisen creative outperformed A+E Networks original content across all KPIs in terms of performance. Specifically, Edisen ads drove a 69% lift in Video Views, 21% lift in Video Completions, 29% lift in Clicks.

+57%

Video Views (Facebook)

+26%

Video Completions (Facebook)

+45%

Clicks (Facebook)

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