TED – International Women’s Day
How we helped celebrate girls and women around the world for International Women’s Day
Using audio from Reshma Saujani’s 2016 TED talk, TEACH GIRLS BRAVERY, NOT PERFECTION, Ted’s goal was to create a memorable and approachable story to teach girls that they will be loved and accepted not for being perfect, but for being courageous.
Edisen’s design lead, Abigail Kim, breathed incredible life into the look and feel of the film with painted textures and a carefully controlled color palette that keeps the focus on the message while adding a human touch to the characters.
The visual narrative taps into the powerful imagination of a little girl and brings a sense of immediacy to the underlying message: we must give women the tools early in life to develop courage, insightful thinking and leadership – and to embrace imperfection as a form of those very traits.