These days, getting everyone to work well together and keeping track of everything that’s going on is a challenge. The touchstone of Edisen’s capabilities is a ground-breaking platform designed to solve this issue – and, unlike other systems, it’s been built by the industry for the industry. It’s a collaborative production ecosystem that provides complete visibility and control of the process from initiation to delivery. It allows brand managers to oversee multiple agency and supplier partners, delegating roles to agencies and pulling them in. All parties in the production process have access to the platform no matter where they are located, collaborating through tools like Miro, which allow all assets, guidelines and plans to be sited in one central location. Whole campaigns are joined up, with multiple teams accessing the same core assets and resources, collaborating together for seamless campaign management. Where there is usually complexity, Edisen brings simplicity.