GLOBAL MARKET / SOCIAL MEDIA
With the launch of ”Candy Crush Saga”, game developer King had the challenge of adapting the hero content for their global campaign in a short time. Edisen created 75 unique edits from one single clean master. With custom made templates, in combination with our automation platform, these edits were adapted and A/B tested in different formats, languages and messages for 14 markets. 2000 versions were delivered in five weeks.