Why 2018 Was a Breakthrough Year For Video Marketing
If you scrolled on Facebook or passed any time on Instagram during the year 2018, you were first-hand witness to a rapid trend in marketing: the video. Ironically, this trend is not really new since television has long been the media king. But as the internet and our favorite apps move to become more like television, the video marketing creative has skyrocketed with popularity in 2018 to capitalize from that transition. From an engagement, budget, and branding perspective, videos just make sense.
The facts on video in advertising are staggering and all signs point to more videos, which helps the consumer point to yes. Interestingly, the addition of video to your marketing model could lead to revenue growth of up to 49% Even emails have seen the benefits of using videos with a 96% first email click through rate (CTR) increase on the first email alone.
A few other factors contributed to the boom in this marketing trend. As a marketer or even an entrepreneur, it is important to know why video is so critical and how you can use it to our advantage. Here are four ways your team can collaborate and benefit from using video marketing.
Social Media And “Video First”
Social media outlets know they are replacing the old days of television entertainment, but they also know television worked well for a reason. Recently, social media giant, Facebook, integrated their “Video First” policy. The other major social media channels followed suit and now it is not only easier to find and consume videos online, but to broadcast and share them. Unlike posts with just content that are often suppressed, Facebook actually pushes videos to the consumer’s newsfeed. In a time where marketers have to follow “pay-to-play” rules with almost every post, getting any extra push to reaching your leadbase is worth trying out.
Paid Videos & Advertisements
Speaking of “pay-to-play,’ it is important to discuss the impact of videos in paid advertisements and promotions. First, 46% of users will watch a video, then immediately make a buying decision. If the user happens to really enjoy the ad video, they are 97% more likely to buy right then and there. In addition to pushing your own videos, teaming up with an influencer in your industry can also bring in significant results. Typically, influencers are heavy video posters, and their reach and engagement while discussing your product can be quite the boost to your marketing efforts.
Brand Authenticity & Engagement
Whether you are a solopreneur who is recording a video with your cell phone or a top-earning brand with a large enough budget to hire a video production company, your videos should give consumers an indication of your brand culture. With today’s interconnected social market, consumers who feel the brands they use resonate within their own ideals, lifestyle, or goals are significantly more likely to opt in as a customer.
Personal videos that speak to and show you understand your customers builds confidence in your brand and helps you stand out from the crowd as an authentic force to be reckoned with. In a way, the videos can help humanize your brand which helps your leadbase feel a lot more comfortable doing business.
Low Cost, High Return
When it comes to using videos in your marketing plan, 2018 showed that you can be comfortable with your budget and happy with your results at the same time. Videos do not have to break the bank and do not require a large amount of money to be considered a successful marketing creative. Many high yielding videos are simply an individual using their mobile phone in selfie mode to share a message. Unless you are hoping to debut your video during the Super Bowl, a large investment to get started recording is just not needed.
Keeping It All Together
As you begin building and creating your own video content library, keeping it all organized can quickly become overwhelming. To get the most out of your video recording efforts, make sure you have a viable digital asset management (DAM) system in place that can give you easy access to repurpose, collaborate, and innovate.
Videos in marketing are here to stay. With the internet taking over the title of “Media King” from television, the addition of video in your marketing will be taking over too - if it hasn’t already. If you are looking for a low cost, yet incredibly effective marketing tool that is favored by social media outlets and consumers alike, video marketing is for you.
OneVigor to Showcase Edisen as Conference Sponsor at Henry Stewart DAM San Diego
Team will present Edisen DAM solution at TechLab session and participate in panel for over 300 attendees
November 13, 2018 – San Diego, CA – OneVigor is pleased to showcase Edisen, a creative management solution for digital asset management and marketing workflows, as a sponsor at the Henry Stewart DAM San Diego conference. Held at the San Diego Bayfront Hilton, Nov 15-16, this is the West Coast's leading conference dedicated to Digital Asset Management. DAM SD provides attendees the opportunity to experience real world case studies, interactive panels, workshops, and the newest developments in the world of DAM. For DAM users, Edisen represents a centralized way to collect, store and manage higher volumes of media, including large video files, images, and office documents. With Edisen, brands can also manage their creative workflows more efficiently to get global campaigns to market faster.
Edisen will participate in two events: a TechLab session and as a panelist during a Video Workflows session. The first will be on Thursday, November 15 at 4:00pm where Edisen will present “Seize the DAM: How DAMs Can Simplify Lives for Better, Faster Work.” During this TechLab session, Edisen will share tips, tricks and real-life use cases that show how to leverage DAMs and smart creative management tools for collecting, creating and connecting content. Users will learn how to collect content in a way that makes it easier to find across organizations, customize and manage the creation of content across teams, offices and markets, and connect that content to a broad range of audiences and partners.
In addition, on Friday, November 16 at 9:40am, Ryan Bettencourt, Head of Product, will participate as a panelist in “Video Workflows: Why are they so hard to manage?” This session examines how media and creative workflow solutions can be architected, implemented and integrated to support the entire content lifecycle including concept planning, content acquisitions, creation, scheduling, localization, transcoding, and delivery.
“We are proud to participate as a thought leader in this DAM and creative operations conference,” says Shayna Smith, COO. “Companies are creating more and more content for distribution to a growing list of channels and it’s just becoming difficult to manage. Edisen was developed to streamline those creative workflows and help brands do better work without sacrificing quality and speed. We are excited to discuss these marketplace challenges in person, as a community.”
The Edisen team will be available for demos during Henry Stewart DAM SD. Please contact firstname.lastname@example.org to schedule time or connect with any questions.
For over 15 years, OneVigor has developed industry-leading content distribution and media management solutions for the world’s biggest brands. By extending OneVigor’s technology to the world of brand marketing and creative management operations, Edisen is the smart way to handle marketing workflows and digital asset management challenges. The Edisen solution is a robust platform for collaboration and distribution, guaranteeing industry-proven security for global brands’ content and media. With companies creating and organizing larger volumes of content and distributing that content to a rapidly growing list of outlets, Edisen enables companies to streamline global branding workflows and save significant time and money. The addition of Edisen to OneVigor’s portfolio of products represents a true one-stop solution for the media industry. For more information, visit www.edisen.com and www.onevigor.tv.
Harnessing a DAM for Effective Internal Communication
Harnessing a DAM for Effective Internal Communication
Communication in the workplace has always been essential, and the benefits of effective internal communication are overwhelmingly positive for all levels of the business. Strong internal communication impacts all aspects of the business including employee retention, productivity, and could even impact your frontline brand awareness. But besides email and instant message tools, where else can your organization leverage effective internal communication opportunities?
Unexpectedly, marketing technology has become a venue for open collaboration and communication.
For example: would you consider the place where you store your assets a place for open communication? A simple way to overcome communication barriers is to integrate the use of a digital asset management (DAM) system in your company. Whether it’s a webpage, a blog article, a company mission, a logo, or even a flyer, having all of those digital assets compiled together in one place can be the perfect resource to start opening up the communication process. If it’s for a collaborative project, repurposing old content, or even just ensuring all of the branding stays loyal to itself, sharing one location for these resources removes the inefficiency of trying to communicate about them in several different platforms.
This reduction of scattered communication naturally empowers the individual to dive in and strike while the idea iron is hot compared to when or if they locate an older piece of content. This is especially important for social media marketers who need to fire out content in a matter of hours versus a matter of days or weeks. A DAM would not only keep all of your digital resources in one easily accessible place, but your ability for team collaboration and discussion is centralized (i.e. everyone can comment there vs. sending an email with the asset and watching the email thread splinter into different conversations.)
For marketers in general, organized access to needed resources is important, but properly understanding why and how to use those assets is arguably much more significant. Consider the old carpentry adage: “measure twice, cut once” and apply it to your team’s ability to perform well. By knowing everyone in your group can easily access clear communication on objectives and goals for each project or campaign (i.e. “I’ve added the creative brief to the assets we’re discussing”), you are ensuring each staff member has what they need to do their job as efficiently as possible (i.e. “Thanks for letting me know we didn’t need two versions of that logo. I thought I saw an email that said otherwise.”).
Teams should always have easy access to a central feedback loop to report their roadblocks appropriately. This transparency is reassuring to the organization at every level and promotes ultimate efficiency in the workplace. Leveraging a digital asset management system allows your marketers a way to consistently stay transparent from the “measuring” stage to the “cutting” stage.
Do you think integrating a digital asset management (DAM) system in your company could help alleviate some of your own internal communication roadblocks? Leave a comment below to start the conversation.