Content Marketing with a (Re)purpose

Content Marketing with a (Re)purpose

Does this sound familiar? You spend hours researching an idea for a new blog post. You spend time to write it and create the perfect graphic to accompany it. After hours and hours, you’re finally able to post it to your web site and all your social media channels.  But what happens next? Does it have its 15 seconds of fame and then fade away? Are those hours just a big waste?

Luckily, marketers are discovering the importance of repurposing the assets they’ve already created.

If you could reach more leads, provide greater brand recognition, and generate even more revenue by re-using the work you’ve already done, why wouldn’t you? It almost sounds too good to be true, but the fact of the matter is that repurposing content is absolutely possible and practiced by some of the most successful brands out there today.

There is no secret to repurposing content. Any organization or marketing team that stores, tracks and manages their digital assets has the ability to easily turn already made content resources into new lead generating power.  Repurposing content offers the opportunity to save not just time and money, but can even boost your overall marketing ROI.

Here are a few easy ways to leverage your already-made content:

Blog Articles

Formerly the meat and potatoes of any content marketing department, blogs have seen a shift in recent years. Your audience is presumably flooded with blog articles related to almost any topic out there today. However, that doesn’t mean your blog content needs to go to waste.

Getting creative with your copy means repurposing these blogs in new, fresh ways. For example, changing a blog article to a guide or even changing it into a script for a podcast will allow a potentially new audience to consume your content in a way that makes better sense for them. Blog articles can also be an excellent source of quotes or snippets to use on Facebook, Twitter, and LinkedIn. Pull out the most interesting details from your blogs and use them to grab more attention. Well written blog articles are filled with excellent content and are a lucrative place to get started with your repurposing efforts.

Graphics & Designs

Your visual content can often be the most priceless of all of your assets. Not only can you repost images on social media, but they can be reused in email campaigns, blog articles, eBooks, presentation slides, and so much more. If your marketing team has design creatives that are piling up, don’t just let them sit dormant in a folder. To get the most return on your marketing investment, let those designs be seen again.

Video Content

Over the last year alone, videos in marketing have gained incredible popularity and with good reason. As the internet moves to become more like television, videos are more favored by essentially all social media and networking outlets, which means they are more likely to be seen in your lead’s newsfeed.

Not only can much of your content be transformed into video form, the videos themselves can be repurposed into new, individual creatives. First, impress your audience with the video, then repurpose that content into a guide, a white paper, an eBook, a podcast, or even re-sending the video itself as a replay.

Internal Data

While not your typical content marketing asset, if your marketing team is tracking measurable data from their efforts, you are able to glean more than just performance information. Using your own internal marketing data can be a strong tool to share and promote with your audience.

Not only will your audience benefit from the data you have collected and the insights your team took away from analyzing that information, but the inside peek at your organization is practically irresistible. Repurpose your internal data into blog articles, a case study, statistics for social media, infographics or more. You did the hard work of collecting the data, so you might as well use it and share that knowledge with your audience.


As a marketer, your ability to repurpose content and practically eliminate waste in the marketing room, should always be a goal. Not only does repurposing your content save your organization time, money, and resources, it allows your content to reach a new audience that may not have ever been possible before. Any business or marketing team that has a firm grasp on their already made content can easily begin repurposing and redistributing their ideas today.

3 Reasons a DAM Is a Content Marketing Goldmine

3 Reasons a DAM Is a Content Marketing Goldmine

10 years ago, content marketing was buried gold. Today, we’re experiencing a gold rush of content marketing assets. While the explosion of content marketing is a benefit for consumers doing research, the real challenge for marketers is not creating it, but how to manage and access it later.

Ultimately, the success of your content marketing goldmine can be impacted by your ability to create, organize, and distribute your ideas.

A Digital Asset Management System (DAM) helps you organize and track all of your photos, videos, campaigns and more. But best of all, it brings your brand to a whole new world of marketing agility. You can save time while you streamline your workflows and even foster a profitable environment of collaboration and creativity. Content marketing needs will continue to rise year after year, so brands can no longer ignore exploring a DAM system.

Top 3 Reasons For a DAM System:

1 - Agility - An agile marketing department is just as important to your brand as an agile development team. Leveraging a DAM system allows all of your digital resources to be housed in one, centralized location. Staff can search and easily locate resources with just a few keystrokes. Ideas are no longer lost while searching through folder after folder on your computer.

If your business has been distributing content for a long period of time, a DAM system can be especially helpful to avoid completely redoing work all together. An agile marketing team not only saves an incredible amount of time, but consistently and easily stays ahead of the competitive curve.

2 - Cost Savings - With saving time and increased agility comes the benefits of efficiency and most importantly, saving money. The money saving benefits of integrating a DAM system are actually huge. Imagine you have a marketing team of three people, individually making around $50,000 a year. If they each spend an hour a day looking for content, your company is wasting $18,750 each year.  That cost only increases when a marketing team spends time recreating something they couldn’t find.

If saving money is not a solid enough benefit from leveraging a digital asset management system, how about a boost to your ROI? If you can save $20K in lost time alone, just imagine the revenue you can pull in instead. Instead of digging through clutter, your team can be creating promotions, tracking data, or even researching new ways to engage your lead base. All of those actions lead to more return on your marketing investments.

3 - Improved Team Creativity & Collaboration - Without the stress of searching for (and often not locating) digital resources, conditions are already improving for the creative thinking process. With a centralized location and the ability to streamline all of those curated content gold and ideas, the team can easily work together to collaborate, expand on older content, and add to the new collection for future use.

A Marketing Safety Net

Your brand’s marketing should always strive for creativity, and with a strong digital asset management system in place, your team will have a safety net to eliminate distractions, stress, and wasted time while the creative process flows and your marketing thrives.

Just like the gold rush of the 1800’s, content marketing “prospectors” today must be resilient in order to succeed. Finding the right DAM system helps your business become more creative while saving money at the same time. Whether it is increasing your marketing agility, streamlining your workflows, saving money, or just fostering creative collaboration with your team, a Digital Asset Management system can be an absolute goldmine for your brand and your business.